Market Research and Analytics
Metrics • Market forecasting
Metrix, IVOX’s market research and analysis group, is driven by a deep understanding of consumer and competitor behavior, business situation analysis, and market environments. We navigate market data, actionable industry insight and analytical prowess to optimize brand engagement, market share acquisition and client revenue.
NORTH AMERICA ENERGY MARKET
RESEARCH , ANALYSIS and FORECAST
Advantica, a division of British Gas, develops pipeline and transmission line integrity software solutions. In support of business development and operational planning, a detailed analysis of the North America energy market was conducted. The outcome resulted in market discovery and untapped areas for growth, diversification and software service expansion and enhancements.
The study was conducted to provide greater insight into market trends, patient quality of care and healthcare utilization in relation to Federal and State agencies’ Medicaid, Medicare and Tricare programs. The outcome of the study set the foundation for KePRO’s business plan, sales and marketing initiatives.