Brand Strategy • Marketing and
Business Plans • Product launch
Mind readers maybe… strategic architects definitely. From business start-up to product launch, market insight to market share acquisition, APEX, IVOX’s strategic development group, generates actionable insight and strategic direction to influence consumer behavior, maximize marketing spend, and drive brand equity, culture and revenue.
KePRO MARKETING PLAN
Stemming from a comprehensive brand audit, a marketing plan was developed for KePRO healthcare management to fully relaunch the KePRO brand in market. As a result, new brand creatives were developed, logo, website, proposal processes, service expansion and ad campaigns. The outcome established benchmark-setting growth and expansion in the healthcare and drug utilization and patient care compliance market for KePRO, elevating brand equity by 120% – resulting in an 83% increase in earnings – making KePRO the nation’s largest provider of integrated healthcare management solutions.
SUGARLOAF MARKETING PLAN
Upon Boyne’s acquisition of Sugarloaf Mountain Ski and Golf Resort, new marketing and brand development drove rapid brand restructure and expansion into domestic and international markets, including a resort expansion vision strategy, new brand messaging, print, radio, television and advertising campaigns and brand headlines “More than a mountain… it’s a way of life.” As a result, Sugarloaf became the industry’s fastest growing brand and the largest ski/golf resort east of the Rockies – elevating sales 27%.
MABX MARKETING PLAN
MABX, a cloud-based provider of business development and project management software solutions servicing the construction and architecture industry was relaunched into market with a full brand restructure beginning with a brand audit and marketing plan, resulting in new brand identity, market positioning, strategic direction and corporate culture – resulting in revenue gains of 24%.
ATTITASH MARKETING PLAN
The initiative began with a full brand assessment and an in-depth understanding of the Attitash customer and industry consumer through persona development modeling. The result was a strategic marketing plan, new brand creatives, service expansion, television and radio commercials and social media campaigns in line with the new tagline “Discover the Snow.” The outcome repositioned the Attitash brand in market resulting in a 12% increase in market share and a 20% increase in revenue.
EASTERN SLOPE INN and ATTITASH MOUNTAIN VILLAGE MARKETING PLAN
A marketing plan was completed for AMSCO’s lodging subsidiaries, comprised of Eastern Slope Inn Resort, and Attitash Mountain Village Resort. The marketing plan served as the catalyst in the development of new brand creatives, service expansion, print and radio commercials, social media relaunch and advertising channel diversification. The outcome resulted in record setting reservation activity.
PRODUCT LAUNCH PLANS
NORTH CONWAY LODGING
MARKET LAUNCH PLAN
NorthConwayLodging.com is a destination travel website. Proceeding the development of a marketing plan and all brand creatives, logo, and print, radio and television commercials, A market launch plan was developed to ensure successful market entry and market share acquisition. The outcome resulted in rapid social media growth, website traffic, and prominent brand positioning elevating NorthConwayLodging.com as the premiere destination site for the region.